In March 2016, Geilo received the label for Sustainable Travel Destination, as one of the first destinations in Norway. This is a quality mark for destinations in Norway. The brand is based on a standard that sets clear requirements for the destination's ability to sustainably operate and develop.
The branding scheme is an offer to Norwegian destinations that want to take responsibility for the negative impact of tourism on the environment. Marking assumes that the destination takes care of nature, culture and environment, strengthens social values and is economically viable.
If you choose to travel to a sustainable destination, you help to preserve our historical and cultural heritage while supporting local communities, traditions, nature and the environment. You are warmly welcomed by the hosts of the place, who also serve you local food that is harvested, produced and prepared in the local area.
However, the brand does not mean that a destination is 100 percent sustainable in all areas, but that they are in a long-term process. The destinations are evaluated every three years.